Email is a critical business tool required to do business. It’s on par with the phone system and lights. Email is also a time sink for IT and expensive to run on site.
Millions of businesses have already made the decision to outsource this non-revenue generating, time- and capital-intensive application. For most, making the decision is a no-brainer. Not having to deal with servers, software, spam/virus threats and storage creates more time to do the innovative IT projects that move the needle. However, the larger and more deeply entwined email is in your business, the more complicated the decision to outsource becomes. You must determine the optimal type of hosting, product feature set and best-fit provider.
Making the wrong choice can be disastrous. Only business-grade email offers the security and feature set to meet the demands of business users. Free and consumer-level email can expose your communications and customer data to prying eyes or email-borne threats. Not taking the time to thoroughly evaluate email providers can also leave you with a service full of restrictions that inhibit your ability to conduct business. For example, support for attachment sizes is too small, making it impossible to easily send large contracts or graphics files; or insufficient inbox storage that needs constant maintenance to avoid filling up.
After 13 years of offering business-grade email hosting and helping millions of customers navigate business email choices, we’ve compiled a guide to address the most common variables involved in the business email choice.
The Business Email 101 Guide is broken into eight steps covering:
Read only the chapters that apply to your stage in the email decision path, or read from front to back if you’re approaching the decision for the first time.
Over the coming weeks, we’ll take an in-depth look at each step. If you have any questions or are looking for clarification on concepts presented in the guide, add a comment below and we’ll address it in a future post.