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Email Marketing: The Right Way to Send Bulk Email


As an email hosting company, our customers and prospects are always asking us if they can send bulk email through our email hosting system. But in order to protect the integrity of our network, and because we don’t currently support things like one-click unsubscribe, bounced messages, and other features needed to be CAN-SPAM compliant, we’ve always said no. And our Acceptable Use Policy (AUP) backs up that stance.
We’re not the only email company or ISP to have a strict AUP, and for good reason. But the reality is that businesses still want to communicate with customers, prospects, vendors, partners, etc., via email. They want to be able to send emails to a lot of people at one time. And I’m not talking about spammers. In fact, even here at Webmail, we’ve run up against our own AUP and we’ve had to concoct crazy one-off solutions just to be able to email our customers.
So without further ado, I would like to formally announce that we’re currently developing the first version of our email marketing service, codenamed Outreach. As per our normal way of doing things, we plan to release version 1.0 and then continue to improve the service from there. This service will be completely legitimate and we’re going to be very strict about what can and cannot be sent out (i.e., spam, of any sort, will not be tolerated and will not make it out of our system).
In the coming weeks, I will post more details as to the features that will be included in version 1.0, as well as the associated pricing. In the meantime, please feel free to comment on this blog or add ideas to Idea Central to let us know what you would like to see built into this service. You can also email us directly if you’d like an early version of the service.

About the Author

This is a post written and contributed by Pat Matthews.

Pat Matthews is the Senior Vice President of Corporate Development at Rackspace. Prior to Rackspace, Pat founded, a business email hosting company that made Inc. magazine's list of the fastest-growing private companies in America. In 2007 Rackspace acquired and the two businesses joined forces. From 2007 to 2009, Pat led the Rackspace mail business and helped grow it to more than two million paid mailboxes worldwide.

In January 2010, Pat was promoted to Vice President and General Manager of all Rackspace cloud businesses. In this role he led Rackspace to become one of the most important companies in the cloud computing industry. He was promoted to Senior Vice President of Cloud at Rackspace in August of 2010.

Today, Pat oversees corporate development, which includes M&A, investment projects, new business initiatives and strategic partnerships.

Pat is a graduate of Virginia Tech. He is an angel investor and advisor in several startup companies. Pat and his family live in San Antonio, TX.

  • sandrar

    Hi! I was surfing and found your blog post… nice! I love your blog.  grin  Cheers! Sandra. R.

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