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Ecommerce Upgrade: Higher Performance, Lower Costs In The Hybrid Cloud

This is a guest post written and contributed by Darren Johnson, director of ecommerce for LoveSac, a Rackspace Hybrid Cloud Customer. LoveSac is a fast-growing multi-channel retailer that sells unique furniture products.

In the two decades since the original Sac was created, LoveSac has grown into a multi-channel furniture retailer with more than 50 brick and mortar stores across the United States. Our annual sales have rapidly grown by 40 percent for the last five years on both the retail and ecommerce side.

As our customer base moves online, LoveSac is also transitioning to the web and focusing on ecommerce. Within the next 3 to 5 years, we want the online portion of our business to do as much in annual sales as our retail stores combined.

To achieve this level of scalability, we needed to evaluate and upgrade our ecommerce strategy. It was crucial for us to use providers that can offer flexibility and ease in managing products and content. After using an antiquated ecommerce platform for some time, we upgraded to Magento Enterprise.

Our solutions partner recommended Rackspace as somebody that we needed to look at as part of our upgrade – and they were right. Since moving content over to Rackspace, we’ve seen speed improvement of up to 20 percent. This level of speed is the cornerstone of developing a high-performing online store for any ecommerce retailer.

As we’ve grown with Magento, we’ve had to scale our infrastructure at the same time. Magento and Rackspace worked closely to architect a solution that has helped scale our business seamlessly without the hassle of building everything in-house.

Rackspace also enables LoveSac’s business platform in the cloud. The Rackspace Hybrid Cloud lets us run our workloads where they can achieve the highest performance for the lowest total cost. It also allows us to take advantage of the scalability of Cloud Servers while using a dedicated server to securely process payment transactions.

The Rackspace Hybrid Cloud delivers performance, reliability and pay-as-you-go scalability, which are effective during our key sales periods. We do 40 percent of our annual sales from Black Friday to Christmas. It’s really important for the merchant, the solutions provider and the hosting provider to have all of the bases covered when preparing for traffic spikes.

We consider Rackspace part of the LoveSac team. It came up with a customer solution for us, to get more of our content on the cloud, to speed up the site and to do additional optimization. Rackspace has been there along the way with really great support. Anytime that we have run into issues, the support has been phenomenal.

Using Rackspace and the hybrid cloud makes sense for our business and our peace of mind. As we build our online presence, I’m confident that our partnership with Rackspace will help us become a legendary brand.

About the Author

This is a post written and contributed by Darren Johnson.

Darren is the Director of eCommerce at LoveSac, the fastest growing furniture company in the US. At LoveSac he oversees all digital marketing and eCommerce strategies including UX, mobile, omni-channel, email and social media as well as all on-site optimization initiatives. He’s also responsible for the overall web development roadmap, strategy and execution. In his three years at LoveSac, he’s grown overall sales by 400%, web traffic by 50% and conversion rate by 21% through a dedicated and focused commitment to implementing best practices in eCommerce. Prior to LoveSac, he was the Director of Product Marketing at Zonder, a travel startup in the vacation rental space. He’s also served as the Product Marketing Manager for Control4, a leader in affordable home automation solutions and as an Analyst at vSpring Capital, a $250M early-stage venture capital firm.


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