Content Management System Comparison: Search Engine Optimization

Filed in Cloud Industry Insights by Ashleigh Davis | January 27, 2011 4:31 pm

Search Engine Optimization (SEO) is a marketing field that continues to gain momentum as more and more businesses recognize the importance of developing a strong online presence. Visibility on the Internet through means of on-site optimization techniques is as equally important as a website that is user-friendly and easy to navigate on the front-end.

Achieving top page status in search engines like Google, Bing and Yahoo! is no easy task. On- and off-page optimization campaigns are integral components to any Internet marketing campaign. If your website is built within a Content Management System (CMS) it’s important to make sure you take appropriate measures to optimize your pages to be effectively crawled and indexed by search engines.

Some of the major page components that must be optimized from the default settings in CMS platforms include:

SEO Plugins for the Major CMS Platforms

Fortunately, CMS platform developers understand the importance of properly optimized websites. Various plugins and modules exist on the three platforms to assist with implementing the elements outlined above, as well as other worthwhile on-page SEO tactics. The following are just a few methods for beginning the process of optimizing your WordPress[1], Joomla or Drupal CMS website.

WordPress

Joomla

Drupal

Each platform offers many more worthwhile plugins and tutorials for best optimizing a website. This has merely been an introduction to the topic of SEO within a CMS platform. The important take away is to recognize that SEO measures can be taken, but the default settings will not effectively index your pages within search engines. Careful planning and implementation can go a long way to help your website gain broader, targeted Internet visibility.

Endnotes:
  1. WordPress: http://www.rackspace.com/cloud/sites/web-hosting/wordpress/
  2. SEO Ultimate: http://wordpress.org/extend/plugins/seo-ultimate/
  3. Simple 301 Redirect: http://wordpress.org/extend/plugins/simple-301-redirects/
  4. Smart SEO: http://extensions.joomla.org/extensions/site-management/seo-a-metadata/14113
  5. SEO Canonicalisation Plugin: http://extensions.joomla.org/extensions/site-management/seo-a-metadata/5355
  6. Meta Tags/Nodewords: http://drupal.org/project/nodewords
  7. Pathauto: http://drupal.org/project/pathauto

Source URL: http://www.rackspace.com/blog/content_management_system_comparison_search_engine_optimization/