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Rackspace President Taylor Rhodes this week took the stage at GigaOm Structure to deliver a keynote on the right (and wrong) way to scale.
In this blog series, we walk you through some of the dos and don’ts of email for ecommerce. Last week, we introduced the series. This week we dig into managing your reputation.
Let’s be honest, food rarely tastes as good when you make it yourself at home as it does when it’s prepared in a restaurant by a professional chef. It’s one of the reasons that people go out to dinner. Of course, you can go to the market, buy all of the ingredients, prepare and cook the meal and then clean up. Or, you can go to a restaurant, order the same dish and have it made by a specialist who has made it hundreds, maybe thousands, of times.
If you run an ecommerce site, email is critical to your business. It creates the dialogue between you and your customers and keeps them informed. In most cases, it’s your most direct line of communication. Yet, so many ecommerce businesses use email as an afterthought, which ultimately hurts business.
San Francisco is a city surrounded: in the morning by sparkling water, sunny weather and the sound of seagulls; in the evening by bone-chilling wind and impenetrable fog; at night by the ambient electricity of imagination and the fertile dreamscapes of shining tomorrows.
Some people like to do everything themselves. To manage their money, they open an online brokerage account and spend a lot of time researching investments and portfolio theory. To maintain their cars, they change their own fluids and filters and tires, and devote many hours to reading manuals and ordering parts. But investment vehicles and motor vehicles alike get increasingly complex. At some point, most busy, successful people — and busy, successful businesses — find it wise to focus on what they do best and let specialists do the rest. That’s a big part of the appeal of what we at Rackspace call managed cloud.
Traditionally, April and May mark the busiest months of year for our Sustainability team, which is part of our Corporate Social Responsibility Team (CSR). Yes, there is the obvious Earth Day celebration that takes place during that time, but I want to share some of the highlights from the last six weeks on what the team is working on here at Rackspace:
Score one for the patent trolls.
By Taylor Rhodes, President, Rackspace
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