One of our core values at Rackspace is transparency. “Transparency and full disclosure” is written on the walls throughout all of our offices. It’s on the doors of our meeting rooms. It’s not just lip service; it’s a value we hold dear.
A few years ago when Twitter was still “twttr,” we found people talking about hosting with us. Before long, they were actively reaching out to us for help. We recognized that Fanatical Support shouldn’t just exist inside our customer portals or telephone lines, so we decided to build a team to figure out how to bring our support to social media.
When we started OpenStack, the goal was to form a community of like-minded companies and contributors to push for an open alternative to proprietary cloud software. We saw open source as a platform to foster swift innovation and to give customers more choice.