Social media platforms are where people go to get information and help from (and sometimes to complain about) the brands they do business with. Until recently, the designers of social engagement tools have primarily focused on marketing functions, not customer service or the increasing demand for support. HelpSocial
, a Rackspace Startup Program member founded by two former Rackers, hopes to change that with its social engagement platform built specifically to provide customer service on social networks such as Twitter and Facebook.
Filed in Partner & Customer Updates
on Aug. 7, 2014 by John McKenna