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What a difference a year makes! We published the first mobile ecommerce infographic last year. Since then, all the stats suggest that mobile has continued its meteoric rise as an ecommerce powerhouse.
Mobile is more than a distraction; it’s becoming ubiquitous across industries ranging from smart grids that run on mobile technology to farms run on data from mobile sensors. Regardless of what business you’re in, mobile will touch the way you work and do business.
A few weeks ago, we provided some helpful tips to make your business more mobile.
The bulk of our screen time is shifting to mobile devices. It’s gone from laptops and desktops to smartphones and tablets. In the midst of this change, companies need to consider the differences in developing for on-the-go devices as opposed to those used at a desk.
Embrace the change. Mobile is here to stay. Your 14-year-old niece is using her Samsung Galaxy to post photos of her “nail art” on Instagram and your family is using an iPad to stay connected via Facebook. Meanwhile, your customers are using their smartphones to search for local services while on the subway, tweeting you for customer support while waiting to get their oil changed and getting app recommendations from Apps for Execs during a lackluster conference call.
By Michael Shearer, Director of Marketing, mShopper
How did you find this post?
Think of the last time you made an online purchase.
Many companies still focus most of their attention on the desktop experience versus the smartphone experience, despite continually-climbing smartphone adoption rates and research that shows that 67 percent of mobile users are more likely to buy from a mobile-friendly site.
By Giacomo Orizzonte, Head of Production, TeamSourcing
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