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What a difference a year makes! We published the first mobile ecommerce infographic last year. Since then, all the stats suggest that mobile has continued its meteoric rise as an ecommerce powerhouse.
Content has always been king on the web, but there has been a dramatic shift in how it rules. Enterprises have moved beyond the simple content management systems (CMS) of yesteryear in favor of adopting robust services to manage the end-to-end visitor experience. These businesses have deeper needs than just scheduling and publishing content. Enterprises now require sophisticated systems with the ability to deliver information to a unique user persona, tailored by geography and presented with consistency across an array of devices.
In this blog series, we walk you through some of the dos and don’ts of email for ecommerce. Last week, we talked about transactional email. This week we dig into marketing emails.
In this blog series, we walk you through some of the dos and don’ts of email for ecommerce. Last week, we talked about managing your reputation. This week we dig into transactional email like order confirmations and shipping updates.
By Suraj Sanchit, Creative Director, Gracious Studios
In this blog series, we walk you through some of the dos and don’ts of email for ecommerce. Last week, we introduced the series. This week we dig into managing your reputation.
If you run an ecommerce site, email is critical to your business. It creates the dialogue between you and your customers and keeps them informed. In most cases, it’s your most direct line of communication. Yet, so many ecommerce businesses use email as an afterthought, which ultimately hurts business.
For years, marketers have been writing obituaries for the “purchase funnel,” that cone-shaped path that customers traverse before clicking “Buy.” But reports of the funnel’s death may have been greatly exaggerated.
IRCE is one of the largest ecommerce events in the world, and 2014 looks like it will prove to be bigger than ever. IRCE is celebrating 10 years of bringing digital retailers together, and Rackspace will be representing in style.
By Michael Shearer, Director of Marketing, mShopper
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