Support: 1-800-961-4454
Sales Chat
1-800-961-2888
Alex and Ani is the fasted growing retailer in the world. At Rackspace::Solve San Francisco the category killing bangle bracelet-maker’s Vice President of Digital Strategy, Ryan Bonifacino, took the stage to discuss how the company’s digital strategy helped accommodate revenue growth that skyrocketed from $80 million in 2012 to $230 million a year later.
By Ryan Bonifacino, Vice President of Digital Strategy, Alex and Ani
What a difference a year makes! We published the first mobile ecommerce infographic last year. Since then, all the stats suggest that mobile has continued its meteoric rise as an ecommerce powerhouse.
Content has always been king on the web, but there has been a dramatic shift in how it rules. Enterprises have moved beyond the simple content management systems (CMS) of yesteryear in favor of adopting robust services to manage the end-to-end visitor experience. These businesses have deeper needs than just scheduling and publishing content. Enterprises now require sophisticated systems with the ability to deliver information to a unique user persona, tailored by geography and presented with consistency across an array of devices.
In this blog series, we walk you through some of the dos and don’ts of email for ecommerce. Last week, we talked about transactional email. This week we dig into marketing emails.
In this blog series, we walk you through some of the dos and don’ts of email for ecommerce. Last week, we talked about managing your reputation. This week we dig into transactional email like order confirmations and shipping updates.
By Suraj Sanchit, Creative Director, Gracious Studios
In this blog series, we walk you through some of the dos and don’ts of email for ecommerce. Last week, we introduced the series. This week we dig into managing your reputation.
If you run an ecommerce site, email is critical to your business. It creates the dialogue between you and your customers and keeps them informed. In most cases, it’s your most direct line of communication. Yet, so many ecommerce businesses use email as an afterthought, which ultimately hurts business.
For years, marketers have been writing obituaries for the “purchase funnel,” that cone-shaped path that customers traverse before clicking “Buy.” But reports of the funnel’s death may have been greatly exaggerated.
Racker Powered
©2014 Rackspace, US Inc.