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If you run an ecommerce site, email is critical to your business. It creates the dialogue between you and your customers and keeps them informed. In most cases, it’s your most direct line of communication. Yet, so many ecommerce businesses use email as an afterthought, which ultimately hurts business.
For years, marketers have been writing obituaries for the “purchase funnel,” that cone-shaped path that customers traverse before clicking “Buy.” But reports of the funnel’s death may have been greatly exaggerated.
IRCE is one of the largest ecommerce events in the world, and 2014 looks like it will prove to be bigger than ever. IRCE is celebrating 10 years of bringing digital retailers together, and Rackspace will be representing in style.
By Michael Shearer, Director of Marketing, mShopper
Many companies that came to prominence in the age of the internet understand that their brands exists both on and offline. However, more traditional brick and mortar companies—those that sold goods when a shopping cart was something you physically pushed in a store— may find themselves struggling with creating their online brand. Here are three considerations for those companies as they look to ramp up their online presence.
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By Ryan Bonifacino, Vice President of Digital Strategy, Alex and Ani
Abandoned shopping carts are the bane of ecommerce stores. According to the Baymard Institute 67 percent of shopping carts are abandoned online. Forrester Research reports that the amount of money lost by online retailers due to shopping cart abandonment will soon climb as high as $31 billion.
By Japhet Pérez Atristain, CTO, Dafiti
Need to kick start your ecommerce platform? Looking to sharpen your digital strategy? Rackspace will have a team of experts on hand next week at the 2014 Magento Imagine eCommerce Worldwide Conference in Las Vegas. The event, for which Rackspace is a Diamond sponsor, runs Monday, May 12 through Wednesday, May 14.
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