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The Shop.org Summit is one of the largest ecommerce events of the year. This year, the summit heads to Seattle from Monday, September 29 to Wednesday, October 1. Folks will gather to review industry trends around multichannel retailer challenges and discuss how to ensure a seamless customer experience on all fronts.
As one of the largest global digital marketing agencies, DigitasLBi has a customer roster that includes household names like American Express, Dunkin Donuts, Miller Lite, Taco Bell, Sprint and more.
Last year on our Office Hours Hangout, Drew Cox and I spent a few weeks discussing some strategies and tools for scaling ecommerce sites in anticipation of traffic during the holiday season.
Among the presentations this week at Rackspace::Solve New York, one clear theme emerged: the power of collaboration. More than 300 attendees, including business leaders and developers from dozens of companies, spent a day in lower Manhattan sharing strategies for solving some of the toughest challenges in IT and technology.
“46 percent of ecommerce retailers report difficulty managing their platform, keeping up with market demands and running their underlying infrastructure”*
By Brian McManus, Senior Director of Technology, Under Armour
Alex and Ani is the fasted growing retailer in the world. At Rackspace::Solve San Francisco the category killing bangle bracelet-maker’s Vice President of Digital Strategy, Ryan Bonifacino, took the stage to discuss how the company’s digital strategy helped accommodate revenue growth that skyrocketed from $80 million in 2012 to $230 million a year later.
By Ryan Bonifacino, Vice President of Digital Strategy, Alex and Ani
What a difference a year makes! We published the first mobile ecommerce infographic last year. Since then, all the stats suggest that mobile has continued its meteoric rise as an ecommerce powerhouse.
Content has always been king on the web, but there has been a dramatic shift in how it rules. Enterprises have moved beyond the simple content management systems (CMS) of yesteryear in favor of adopting robust services to manage the end-to-end visitor experience. These businesses have deeper needs than just scheduling and publishing content. Enterprises now require sophisticated systems with the ability to deliver information to a unique user persona, tailored by geography and presented with consistency across an array of devices.
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