In the Las Vegas dictionary, a high roller is a gambler who wagers large amounts of money. The Vegas slang for a high roller is “whale.” Whales are people who play a minimum of $50,000 per hand, spin or roll, and who have no problem winning or losing millions in one night. The online entertainment industry is now increasingly driven by whales, particularly where per download or a la carte pricing is used. AuManil
is targeting the expected $40 billion free-to-play online games market where they help manage the most valuable players — the 1 percent of players that generate 50 percent of a game’s revenues, the whales.
Filed in Partner & Customer Updates
on Jan. 24, 2013 by John McKenna