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We at Rackspace got some great news this morning: FORTUNE magazine ranked us No. 29 on its annual list of 100 Best Companies to Work For. This is our sixth time to be named to this prestigious club in the last seven years, and the highest ranking that we’ve achieved. This recognition is a reminder that creating a great company culture is only half the battle. Sustaining it is a constant challenge.
As part of our charitable efforts, the Rackspace Foundation selects several local STEM education organizations to give back to. Last year (and now in 2014), the San Francisco Office worked closely with Black Girls Code, a nonprofit that introduces technology and computer programming to a new generation of coders from underrepresented backgrounds. The goal of the initiative is to expose young women and pre-teens of color to emerging trends in science and math.
At Rackspace, we’re a global company. Our hybrid cloud is a global platform. And our unique culture knows no geographic boundaries.
At Rackspace, transparency is one of our core values; and on Friday, Texas Lt. Gov. David Dewhurst swung by our San Antonio headquarters to share a glimpse into plans to increase transparency in government and to protect the online privacy and data of citizens.
It wasn’t too long ago that Rackspace was a small business. And many of our customers are small businesses, too.
Every year a group of Rackers, their friends and family members get together to participate in a great charity called Extra Life. The main event is a marathon 24-hour game-a-thon full of every imaginable computer, console and tabletop game. Every penny raised goes to the Children’s Miracle Network Hospitals.
In the last few months, you’ve seen stories on the Rackspace Blog about our involvement with organizations and groups like Black Girls Code that encourage young women to pursue careers in programming and software development. We’ve also highlighted our work with Lean In and encouraged getting more women involved with OpenStack.  And over on our Developer Blog, we told you about how OpenStack was getting involved with the Grace Hopper Foundation.
One of the great things about working at Rackspace is that I constantly find myself surrounded by people who never want to stop learning. Rackers, myself included, share an unquenchable thirst to know more about the latest technologies, the values that define our communities and the strengths of each other.
Like all Rackspace locations, our Blacksburg, Va. location (affectionately called “Racksburg”) has a very distinct energy. It has its own unique culture.
The maturation of cloud computing is driving global growth, and the demand for multilingual support. Since a relatively small percentage of companies invest in formal language training programs, professionals have begun to rely upon translation apps to cope with the increasing volume of international requests. However, in the expanding global market a deep understanding of local culture is needed to provide quality support, and for that you need more than just an extensive vocabulary. While translation apps may seem like a great short term solution, failing to address the impact of language barriers can be costly to companies in the long run. Despite their usefulness, translation apps just can’t cut it when it comes to customer service.
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