Jay is an Experience Designer at Rackspace, working in Austin, TX. Currently, Jay is redesigning cloud hosting web applications for individuals and enterprises, his UX experience spans user research, information architecture, iterative testing and prototyping and team management. Jay has previously worked as UX Director at an Interactive Marketing agency, Senior IA at Target - Jay considers his work championing and building Target's Design Pattern Library to be his most significant accomplishment - and Interface Manager at JCP.com. He developed the UX practice in retail ecommerce companies, seizing every opportunity to advance the practice of UX. Jay studied applied cognitive science, focusing on mental models, problem solving and judgment and decision-making. He is fascinated by our field's potential to earn a seat at the table by solving cultural, organizational and communication problems.