So, the big news is out: Robert Scoble and Rocky Barbanica are Rackers. And now, the big question is why?

Its pretty simple.  The world, the internet and Rackspace are all facing massive change.  The changes create huge opportunity, and we plan to embrace it.  When we realized Scoble and Rocky were open to collaborating, we could not resist getting them on board.  Who better to engage with the leaders of the new world, push us on our own evolution and help the whole internet think differently?

The change we all face is enormous. 

The internet is going in new directions.  Mobility is sparking a step function in demand.  The open web creates winners from frictionless partnerships they did not even see coming.  New approaches to getting and dealing with information are popping up daily. (read more…)