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5 Stats About Ecommerce Security & Speed

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1.     According to research, a 1-second delay in page load time equals a 16% decrease in customer satisfaction, and a 7% loss in conversions. Meaning a site that usually earns $100,000 a day could lose up to $2.5 million a year.

2.     New threat signatures appear every 8 seconds.

3.     8 out of 10 people will not return after a bad site experience.

4.     Every 3.6 seconds a new web page is infected.

5.     57% of visitors abandon a site after waiting 3 seconds for a page to load.

*Sources: Akamai, Aberdeen Group

The performance and security of your site are an immediate reflection of your businesses’ credibility when visitors land on your site.

Ecommerce is littered with horror stories of sites that shut down just when all the traffic they’ve worked so hard to get actually shows up, sites who’ve been hacked and compromised the personal information of customers, or sites with a shopping cart that conks out right when they’ve finally convinced the customer to pull out a credit card. Visitors expect you to provide them with a secure transaction environment and an always available system that can provide a simultaneous experience for one or one-hundred thousand visitors.

If you’re looking for guidance on securing these important elements of ecommerce success, read, Is Your E-Commerce Site Ready For Business?, a six-page whitepaper that helps you understand and improve site performance and security for a better visitor experience. Inside, you’ll find nuts-and-bolts information about maintaining:

•     Bulletproof security
•     24x7x365 availability
•     Ready-for-anything scalability

The whitepaper also walks you through the pros and cons of four popular management strategies.

Download now.
View more ecommerce resources.

About the Author

This is a post written and contributed by Lizetta Staplefoote.

Lizetta Staplefoote is a Rackspace Marketing Copywriter with a decade of experience writing about small business challenges for healthcare, real estate, and technology. Her passion is researching and writing about the impact of cloud computing. When she's not wordsmithing, she enjoys hanging out with her sons, exploring the Blue Ridge Mountains, and feeding her music addiction.


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2 Comments

For a very short article, you basically covered everything. It take more than just great content to keep those visitors returning over and over and, most importantly, take advantage of what the website offers. And thank you for the white paper. I have already downloaded it and will be reading it in a few.

avatar Mae Loraine Jacobs  on September 29, 2011 | Reply

Businesses should be putting more effort on their website. Effort includes security and not just the aesthetics.

With so many nuts running around the web, security should be one of the top priorities. It would be a shame if a site shuts down just when it’s starting to do well.

avatar Amelia @ IT Management on October 6, 2011 | Reply

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